My Word

Content loading to website CMS

  • Timely load / download all in-house, contributor and advertiser recipes, articles, blogs, shop items, advertorials, competitions, resources, tools, contact forms, images, videos, step-by-step features, directory listings

  • Proof / sub to ensure accuracy and adherence to design style

Migrate recipes | articles | features from monthly magazine print files to content database

  • Strip and reformat applicable content from Indesign files

  • Manipulate content to fit database fields, accurate and fast entry of same

  • Resize and upload images

  • Apply keywords and categorise

  • Develop, and maintain strict adherence to, naming protocols for accuracy and consistency

  • Enter additional information as pertains to digital environment (copyright, credits, external sources etc)


  • Build and send in-house emails and client advertising enewsletters

  • Manage subscriber data

  • Clean and import collected data from external sources (online forms, magazine subscriptions, surveys, show registrations)

New website | database | app proofing and testing

Provide feedback to developers during build of multiple new websites, apps and content databases:

  • Proof spelling and consistency of style for all headings, sections and hard-coded content

  • Check developer-loaded / imported content

  • Test links and functionality

  • Ensure consistency of front end vs CMS terminology

I worked with Tracy during the development and production phases of a full-scale website and content management system. Involved in all aspects of the production workflow, proofing of content, and loading and maintenance of digital material in the CMS database, she learned the system quickly and understood the finer points of terminologies, content architecture, and media composition that are fundamental to consistency and accuracy across a CMS system.
— Matt Halstead, CTO, Performance Lab

App development

Recipe and article content sold for use to external party:

  • Select applicable content per client specifications

  • Export, reformat and disseminate to fit client app environment

  • Resize appropriate images

  • Ensure naming / data coding protocols strictly followed to ensure accuracy of content delivery